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Abiko	Akashi	Akita
Amagasaki	Aomori	Arai
Asahikawa	Ashiya	Asuka
Atsugi	Beppu	Chiba
Chichibu	Chino	Ebina
Fuji	Fujinomiya	Fujisawa
Fukui	Fukuoka	Fukushima
Fukuyama	Hachinohe	Hakodate
Hakone	Hakuba	Hamamatsu
Hanamaki	Hekinan	Higashi-Hiroshima
Higashikawa	Hikone	Himeji
Hirakata	Hirata	Hiratsuka
Hiroshima	Hitachinaka	Horai
Ikoma	Iwatsuki	Izumo
Kadoma	Kamakura	Kamiiso
Kanagi	Kanazawa	Kariya
Kashihara	Kashiwa	Kasugai
Kawachinagano	Kawasaki	Kitakyushu
Kitami	Kitamoto	Kobe
Kofu	Kugino Village	Kumamoto
Kurashiki	Kurume	Kushiro
Kyoto	Matsudo	Matsue
Matsumoto	Matsushima	Matsuyama
Minami-ashigara	Misawa	Mishima
Mito	Miyajima	Miyako
Miyazaki	Morioka	Nagakute
Nagano	Nagaoka	Nagasaki
Nagoya	Nanae	Nanao
Nara	Narita	Nigata
Niigata	Nikko	Noda
Nonoichi	Numazu	Obihiro
Odawara	Ohno	Oita
Okayama	Okazaki	Omiya
Omura	Osaka	Oshino
Otaru	Otsu	Ryuou
Sadako	Sagamihara	Sakai
Sakaide	Sakura	Sanjo
Sano	Sapporo	Sasebo
Sendai	Shimizu	Shizuoka
Shobu	Suita	Tajima
Takamatsu	Takaoka	Tamagawa
Tatsunokuchi	Tawaramoto-cho	Tendo
Toba	Tochigi	Tokyo
Tomakomai	Tomioka	Toyama
Toyohashi	Tsukuba	Tsuruma
Urawa	Urayasu	Utsunomiya
Wajima	Wakamatsu	Wakayama
Yamagata	Yamaguchi	Yamato
Yasato	Yashio	Yobuko
Yoichi	Yokohama	Yokosuka
Yono	Yuki	Zama

» Search Engines And Your Website

Search Engines And Your Website by: John K Mitchell

You've built a great website for your business and are waiting for the visitors to come. Your return on investment research shows that if you get X number of visitors to your site this will lead to Y new clients or sales. You put the garage on standby to deliver your dream car.

You wait and wait and wait…. Some visitors do come to your site but only in small numbers. The feedback is positive from everyone who does visit, the visitors to sales ratio figures are in line with the forecasts but the volume of visitors you need to hit your sales targets remains elusive. Why?

Your designers have put in a lot of effort. The site looks good and is easy to navigate, but is it search engine friendly? Can you be found in the major search engines?

Up to 78% of all website activity in the UK comes from the search engine Google, and over 98% of people give up after the first 3 pages of results, so you should check to see if you're listed on the first 3 pages of this engine and with over 8 billion pages in Google at present, the competition can be fierce.

One of the things to check include the images on the site. They all have 'alt' values, don't they? Check by hovering the mouse over the picture, is a description displayed? Search engines cannot read images, they rely on the ‘alt’ value to tell them what the picture is about. Likewise Flash movies and Frames are difficult for the search engines to read. This would also make your website accessible to many more human visitors (including those that have images turned off and those that use talking browsers).

Is the wording 'search engine friendly'? Do you even mention the words that people would use to search for your site on the web page? How will the search engines know that your site is about widgets if the page doesn't say so? When thinking about the wording bear in mind that you may be trying to attract visitors with a wide range of knowledge about your product, from those that know that they are looking for widgets to those people that know that they want a blue, 18mm, left handed thread, widget. Does your site cater for all these visitors ?

All these things can be built into the site given time & experience but you need to know what you are doing - its not just a case of adding 'Meta tags', the majority of search engines pay no attention to these tags nowadays.

Of course, if you feel brave and can spare the time from running your business you can learn the current rules and hope that they do not change. Alternatively, you could use a professional search engine positioning company like Hiperactive.Net (http://www.hiperactive.net) to get your site to the top of the search engines.

More details of the search engine positioning services provided by Hiperactive are available from their website or by telephone on +44 (0)1733 555555.

About The Author

John has been designing websites since 1996 and specialises in sites for the smaller business.

Forest Software

http://www.forestsoftware.co.uk

This article was posted on April 10, 2005